Just Because You Know a Few Allocators, It Doesn’t Mean You Can Sell to Them

Selling is something we do for our clients — not to our clients.
- Zig Ziglar

Photo by Artem Beliaikin on Unsplash

The Long-Term Investors (also known as allocators) constitute an elusive and potentially large market opportunity (i.e., think every Family Office, Endowment, Foundation…

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